Why we're different

We know advertising and marketing

For nearly 20 years, we’ve worked at marketing and advertising agencies of various sizes as an employee and consultant, and we’ve even worked on the client side.  We’re not information generalists.  We understand the special needs of this fast-paced business.

We specialize in your industry

We specialize in both the senior market and the recruitment market, two niche industries that really require experience to understand it, and we have lots of experience.  You won’t waste valuable time training us on how to reach your audience.  When we say we know your industry, you can count on it.

We are search experts You hired your employees to create ideas, plan strategies, and keep clients happy. Why pay them to conduct research if it isn’t their area of expertise?  One of the biggest misconceptions about information searching is that anyone can do it because “it’s all on the web.”  If you're not searching beyond the web, you're missing a lot. We have access to thousands of publications that aren’t on the web.  Kathy Mills, owner of Factix, has a graduate degree in library and information science and experience as a reference librarian.  Let your staff focus on the tasks you hired them to do, and let Factix be your information experts.

We have a track record of exceeding expectations

We have been in the independent information providing business for nearly a decade.  That kind of success stems from repeat business from satisfied clients.  We love what we do, and it shows in the quality of our work.  Check out our testimonials to see what our clients are saying about us.