Success stories

Understanding Costa Rican Job Seekers

Problem:  An ad agency was asked by a client to create strategies for recruiting employees for a call center in Costa Rica.

Solution:  Factix searched databases, Costa Rican newspapers, the country’s census data, and local employment resources to determine the methods most commonly used by Costa Rican residents when job searching.

Result:  The agency created a marketing plan based on how workers searched for jobs in that country.

Helping an active-adult community plan for future Problem:  The developer of active-adult housing communities needed ideas for features and services that would attract the next generation of retirees. Solution:  Factix searched through industry studies, survey results, articles, and other resources and provided a report summarizing Boomers’ leisure activities, volunteer and political involvement, spending patterns, and preferred housing features and community amenities.  We created a similar profile for Silents and then compared the results, noting similarities and differences between the two generations. Result:  The information allowed the community to evaluate which current features and amenities should remain and which would need to be changed.

Building a strategy to recruit layoff victims

Problem: A large aerospace engineering firm wanted its ad agency to develop recruitment advertising plan to target employees as they were being laid off by a major automaker. 

Solution:  Factix dug deep through the auto manufacturer’s literature as well as national and local newspapers to determine which plants would be affected by the layoffs, the positions being cut, the timeline for the cuts, the impact on the local communities, and how the union fit into the plan.  We also identified secondary industries that would be affected by the job losses, such as service industries and suppliers.

Result:  The research that Factix provided allowed the ad agency to determine which geographic markets to target, when to target them, and which specific professions to address in each market. 

Convincing a client that its audience was tech-savvy

Problem:  An agency wanted to recommend digital solutions to a client targeting the Boomer market, but the client was reluctant to believe that this audience was tech savvy.

Solution:  Factix pulled statistics on the percentage of Boomers who used broadband, read blogs, downloaded videos, purchased HDTVs, played video games, and used other digital services.

Result:  The evidence showed that the client’s audience was not only tech-savvy but also the fastest-growing consumer market for online dating services and digital television.